Corporate Philosophy and Vision
We are standing on the front line of
progress in science and technology and on the foundation of harmony
and growth of our people in Daesung Group to promote welfare of
our customers, shareholders and all the members of Daesung through
fair and rational management,carrying out
the social responsibility of a corporate citizen as a world-class
enterprise outstanding in our devotion to the public good and
in our commitment to professionalism and proper return on investment.
¢À Company Policy
Rationalization of management
Internationalization of management
Founded in 1947, we have steadily grown to be one of the most
stable companies in Korea while doing our part in the development
of national industry especially in the energy sector, under the
company mottoes of Service integrity Enterprise. The corporate
philosophy of Daesung proclaimed on January 1st, 1993, reflects
bothnew challenges of the ever-changing market and our determination
to meet them courageously.
¢Á Developing New Techology
Today, technological prowess is a principal agent that determines
what stage of development a nation is in. It also determines competiveness
of a company. The (EC)©÷ plan centered on Energy symbolizes Daesung's
commitment to take advantage of new technology by strategically
applying it to business operations.
¢Á Promoting Harmony Among Employees
Promoting harmony among Daesung employees is a key management
strategy that made Daesung successful. Harmony among its people,
which ensures self-appreciation and the utmost personal worth,
coupled with their growing capabilities is the force behind today's
Daesung. Daesung will continue to build a corporate culture emphasizing
harmony and thus maximize synergy effect.
¢Á Practicing Rational Management
If rationality is taken away from management, it will eventually
undermine the entire organization. Therefore, we make sure that
each business operation is executed based on the agreed rules.It
is our belief that fairness and efficiency can be secured only
through rational management.
¢Á Offering Value for customers, shareholders, and employees
The basics of modern marketing start from customer oriented thinking.
Daesung is deeply committed to create the best value for customers
share holders, and employees respectively. To achieve the goal,
Daesung takes no rest in battle with cost reduction and quality
¢Á Striving towards a world-class enterprise
Some scholars define the characteristics of a world class enterprise
as 'an organization which continually creates new worth.' But
the meaning of creating new worth should not be limited to make
something out of nothing. New worth, through constant improvement
of quality in management ability and corporate culture, can be
added over the stable foundation built within the boundaries of
Daesung's proven business knowhows and resource management.
¢Á Fulfiling Social Obligations
Today, public messages concerning the social obligations of businesses
are spreading. Meeting social obligations requires not only fair
pricing and providing top quality goods at fair price, but also
staying away from antisocial, illegal and environmentally hazardous
actions, and thus becoming a company worth the people's trust.
Daesung has not just talked about this matter but put it into
action all along the way.
Daesung Group, having led the Energy sector in Korea for the past
half century, has been preparing for a genesis of the company
after proclaiming a whole new start.
Our aim is to strengthen competitiveness with exploit knowledge
gained from applying the newest technology and to expand the Energy
business, the core competency of Daesung Group into various sectors
such as environment, construction, steam supply and power generation.
Daesung Group will strive for finding new technology and promise
all customers the company will be managed under the aims to attain
welfare for mankind.